Digital Marketing

Social media marketing makes use of various social media platforms to stay connected with the audience to build a brand, increase business and enhance website traffic. This includes creating and publishing engaging content for various social media profiles, getting in touch with followers, analyzing online trends and running social media commercials.

The major social media giants are Facebook, Instagram, Twitter, linkedin, Pinterest, Youtube, and Snapchat.

We teach students to make use of available social media tools to help businesses to get most out of the online platforms listed above. Our course helps students to learn the nuances of social media ads, how to run them successfully, how to select the target audience and how to budget and plan your marketing strategy.